The Greater
Purpose Approach
You became a Chair to make a difference, not to become a salesperson.
A transformational journey for Vistage Chairs who want to fill and lead their groups through a Greater Purpose, not selling.
This is the last time this program will run exclusively for Vistage Chairs. Apply by October 24, 2026.
Why this is the final cohort.
I’ve had the honor of experiencing this work germinate and come through me all my life. This is truly my life’s work. I have been on a journey of learning, living, and teaching it. It has evolved and deepened through every season of my life, and through every person I have had the privilege to serve.
The work I have done with the Chair community has been an important part of that evolution. Here, I have helped Chairs find a more meaningful, natural way to build their groups without selling themselves or becoming someone they are not. But I have also seen that the work reaches much further. It changes how people make decisions, lead, relate, create, and live.
Perhaps more importantly, it helps change the way they see and relate to themselves. It helps them expand beyond lifelong limits and become free to be their truest, most contributing selves.
And now, I believe this work has matured and is ready for its larger place in this new era. I know this to the core of my being.
Many leaders are being called to step up now, to be the pioneers of this new era, to discover new ways to be in the world, create greater collaboration and less division, and bring more compassionate, caring ways of doing business and being in the world.
Many are feeling the bigness of their call and asking themselves: Who am I to do this? Why me? Why am I here now? What’s my part in the bigger picture?
Greater Purpose Mastery, my greater body of work, is ready to serve them and help them not only find their answers, but live and embody them.
Without the decades of research, meditation, coaching, and training that have gone into this work, neither it nor I would be ready for this next chapter. We are now ready.
The Chair community has been an important part of this journey, and I will forever be grateful. You have contributed much to the work through your willingness to always go deep, challenge yourselves, and become the leaders of your Greater Purpose. Thank you.
It is now time for the work to grow beyond its current reach and into the larger community it is now meant to serve.
That is why this is the last time it will be offered exclusively for Vistage Chairs.
So I invite you to continue reading. If the work resonates with you, you will know it. And if the time is right for you, I invite you to apply.
Warmly and sincerely,
~ Suzanne Livingston Founder & Leader, Greater Purpose Institute
A more meaningful, authentic way to build and lead your groups.
For you, Chairing is about making a difference.
If having to "sell" to make a difference feels out of alignment with who you are and how you want to move through the world, The Greater Purpose Approach™ may be your answer.
You don't have to compromise who you are, become a salesperson, or spend most of your time trying to persuade people to join your group.
You become your Truest Self: the you who is here to make the difference that only you can make. You begin by discovering your individual and Greater Purpose, aligning who you are "being" with that Purpose, and then attracting those you are here to best serve.
The result is a way of being and leading that is more meaningful, more authentic, and more fulfilling.
Apply by October 24, 2026.
Hi. I'm Suzanne Livingston
I've helped hundreds of Business Leaders, CEOs, and Vistage Chairs in the United States and Canada discover their Greater Purpose and build lives and organizations that make significant, lasting, and positive change in the world.
After 7,600+ hours of coaching and mentoring Leaders, 1,400+ hours leading Purpose-Centered training, a lifetime of studying spiritual wisdom, and seven years of dedicated study of Universal Patterns and Archetypes related to Purpose, three bodies of work were born: The Purpose Codes™, The Greater Purpose Approach, and Greater Purpose Mastery™.
This work did not begin as a business idea. It grew out of my lifelong spiritual journey, my own search for Purpose and Meaning, and decades of learning, living, coaching, meditating, studying, and listening for what wanted to come through me.
Today, I am dedicated to helping Leaders know their Greater Purpose and live it so that, together, we can create a better future for those who follow.
7,600+ Hours Coaching & Mentoring
500+ C-Level Executives Enrolled
1,400+ Hrs. Training & Leading Groups
Hundreds of Business Leaders Served
Lifetime Spiritual Study & Meditation
11+ Yrs Researching The Purpose Codes™
INTRODUCING
The Greater Purpose Approach
1.DISCOVER
Discover your Individual and Greater Purpose and who you are here to best serve.
2.ALIGN
Align who you are “being” as a Chair with the values of your Greater Purpose.
3.ATTRACT
Naturally attract those you are here to best serve without selling.
4.SELECT
True Greater Purpose Selection attracts your best members and serves them, whether you select them or not.
5.SERVE
Lead your groups at higher levels, helping your members make lasting and meaningful transformations.
“When you truly know and live your Greater Purpose, you don't have to sell to attract those you are here to best serve.”
~ Suzanne Livingston
One step builds on the next.
This is a Mastery Journey. It's not soundbite training. It's not another sales technique. It's a way of being, living, and leading that is deeply meaningful, attractive, and fulfilling. It's where your Greatest Contribution happens.
Greater Purpose Discovery
You'll Discover:
- Your individual and Greater Purpose, and how becoming your truest self and fulfilling your Greater Purpose attracts those you are here to best serve
- The 1-3 Soul Level Qualities you were born to integrate, master, and contribute to the world
- Who you were born to best serve and how you can best serve them
- How every significant event, challenge, and experience in your life can help you fulfill your Greater Purpose and attract those you are here to best serve
Greater Purpose Alignment
You'll Learn How To:
- Uniquely approach Member Candidates in ways that are in alignment with who you truly are, your Greater Purpose, and your make-a-difference values
- Establish simple habits and behaviors that are in alignment with your Greater Purpose and naturally attract your ideal members
- Align who you are "being" as a Chair with the values of your Greater Purpose rather than the values of selling. (Hint: One repels, one attracts.)
Greater Purpose Attraction
You'll Learn, Create, And Implement:
- Your Unique Greater Purpose Attraction Style
- Your Greater Purpose Attraction and Outreach Plan, based on your Greater Purpose and your Greater Purpose Attraction Style
- Your Greater Purpose Vision™, which will keep you motivated and on Purpose and help you attract the Members you can best serve
- Your Greater Purpose Community of people who "get" your Greater Purpose and want to help you fulfill it, including nominating qualified candidates for your group
- Your Greater Purpose Messaging and Communications
Greater Purpose Selection
You Will Learn And Begin To Master:
- The difference between selling and Serving a Greater Purpose as a way to attract and select Members
- The Greater Purpose State of Being, which turns a selling conversation into an actual Selection Process (Note: This is truly a Greater Purpose state of being that is highly attractive and utterly different from any sales "technique" or strategy.)
- Your Unique Greater Purpose Selection Process, which is based on your Greater Purpose Attraction Style, your most authentic and enjoyable Outreach Styles, who you are here to best serve (and love to serve), and your Greater Purpose
- How to successfully complete a Selection Interview without having to "close"
- How to honor your member candidate's decision-making needs, resulting in significantly more of your ideal member candidates saying yes to your invitation
Greater Purpose Service
You Will Learn And Begin To Master:
- How to use the high-level state of Serving Your Greater Purpose to grow, serve, and lead your groups
- The Art of Greater Purpose Leadership and how it can help you not only attract your ideal members, but also become a more effective Chair
- How to lead your groups in ways that create more transformational and lasting growth for your Members and their organizations
- How to deepen your relationships with your members through the Greater Purpose Relationship Principles (Note: This starts the very first time you interact with a member candidate.)
Apply by October 24, 2026
What is created
along the way.
The Journey is the transformational path. The Milestones are the markers along the way.
Clarity
- Individual Purpose Clarity
- Greater Purpose Clarity
- Ideal Candidate Clarity
- Ideal Member Clarity
- Greater Purpose Vision
Shifts
- Mindset Shift From Selling To Serving A Greater Purpose
- Communication Shift From Selling To A Greater Purpose
- Selling Habits Shift To Greater Purpose Habits And Behaviors
Attraction
- Create Your GP Attraction Outreach Plan
- Create Your GP Attraction Communications & Messages
- Create Your GP Attraction Nomination Channels & Community
- Attract Your First 3 Member Candidates
Selection
- Create Your Unique Greater Purpose Selection Criteria
- Create Your Greater Purpose Selection Interview
- Create Your Greater Purpose Selection Process
- Conduct Your First Three Greater Purpose Selection Interviews
Leadership
- Create A Consistent Flow Of Qualified Candidates Through Greater Purpose Group Nominations (Using The Principles of Greater Purpose Leadership)
- Create A Consistent Flow Of External Nominations Through Your Leadership Of Your Greater Purpose
- Using The Greater Purpose Leadership Principles, Lead Your Group To More Transformational And Lasting Growth ~ Increasing Attendance, Commitment Levels, & Member Longevity (Leadership Milestone Accessed Later In The Program)
"This is a Mastery Journey.
It's not soundbite training.
It's not another sales technique.
If you're called to this higher level journey, this greater impact journey ...
you will know."
Your Greater Purpose
Is The Foundation.
"There's no greater reward than working from your heart and making a difference in the world." ~ Carlos Santana
Greater Purpose
We begin with the Greater Purpose Discovery Journey™. It is designed to help you not only discover your individual purpose, but also your Greater Purpose, which will become the foundation for how you live, how you lead, and how you build your groups.
No Selling
That's right. If invited to participate, you'll learn and implement The Greater Purpose Approach, a 100% selling-free, Spiritually Grounded, service-focused way to successfully fill, serve, and lead your groups.
True Selection
If invited to participate, you will learn how to use True Selection rather than a sales technique disguised as a Selection Interview. The same principle you experience here becomes part of how you attract and select the Members you are here to best serve.
We Rise Together
This is not a program where you just take in information and then hope to use it someday. Each program member commits to their own success as well as the success of the other members. Together, we help each other complete each step as we go so we all finish strong.
The Approach Is Grounded In Three Essential Pillars.
"An Approach Will Not Stand If It Has Nothing To Stand On." ~ Suzanne Livingston
Grounded Spiritual Principles
Sound Business
Principles
Deep Experience
& Wisdom
More Meaning. More Impact.
More Ideal Members.
What Chairs Say
Mark Taylor
Master Chair ~ Cope Award Winner
The Struggle Was Over
When I first started Suzanne's program, I was struggling to build my group. I would add a member and then lose one. I wasn't having fun.
I became a Chair because I wanted to make a difference, but I suffered so much with building my group that it didn't feel like I was ever going to have the impact I wanted to make.
I felt more like a door-to-door salesman than a Chair.
During her program, I went from 8 to 20 members. Now, I'm having fun, making my Contribution, and Chairing the way I envisioned.
Thanks again!
Ozzie Gontang
Retired Master Chair ~ Cope Award Winner
Suzanne And Her Work Are The Real Deal
Even though the time came for me to complete my time with Vistage, I have loved our Chair Community for decades.
Over the years, many new "Next Best" things have come and gone. Suzanne and her work are the real deal. She has made significant contributions to the community and has helped many Chairs.
I will always be one of her champions.
Karen King
Owner ~ Vistage New Mexico
Suzanne Is An Extraordinary Coach And Mentor
I have worked with Suzanne one-to-one for many years. She knows what she is doing and has mastered her craft.
She has an ability to see things that are going on underneath the surface, and then share them with me in ways that are transformational.
She has helped me access my truest self and my true desires.
I will always be grateful.
Laurie Riquelmy
Vistage Chair ~ Lake Charles LA
Suzanne's Work Has Been Life-Changing
Suzanne helped me finally clarify my Greater Purpose and Unique Contribution, and that has made an enormous difference for me.
I look at Chairing through a completely different lens.
Peace and joy are so much more prevalent in my life!
Like most Chairs, I go through ups and downs with my group, but now I'm able to return to a place of Contribution and Service instead of anxiety or fear.
It's a game changer and has changed the quality of my Chairing and how I approach it.
"It was Life-Changing."
When I started working with Suzanne, I had already been a successful CEO and had spent thousands of hours coaching and mentoring other CEOs.
Life was good, but something was missing.
A Greater Purpose was calling me, but I didn't know what it was.
Then I found Suzanne. Her program and coaching took me deep and guided me to total clarity about my Unique Purpose and Contribution and the possibilities I could create in the world.
It was life-changing.
So life-changing that it led me to create an organization that has already impacted several thousand leaders, has hundreds of attendees at our annual event and will leave a legacy around the world long after I'm gone.
I genuinely believe that none of this would have happened had I not gone down the path of working with Suzanne.
Few people in life truly make the kind and level of difference Suzanne has made with me.
Thank you.
A 12-Month Mastery Journey with Suzanne Livingston
Learning, doing, feedback, coaching, accountability, and implementation. Together.
24 Experiential
Learning Sessions
Each month, you'll attend two of the 24 live learning sessions led by Suzanne Livingston.
These virtual sessions combine learning, doing, feedback, and conversation, with time to ask questions and learn from the other participants.
Homework & Milestones
During each learning session, you'll receive related homework assignments, tools, and accountability partners to help you stay on track.
24 Feedback
& Coaching Sessions
Twice each month, you'll receive feedback and group coaching on previous learnings and assignments. This helps you integrate what you've learned, stay focused, and keep moving forward.
We Help
Each Other
Each month, we check in to make sure everyone is on track and reaching their goals. If one of us is stuck or not moving forward, they become the support priority for the month.
Together, we all finish strong so we can make the impacts we are here to make.
Plus, Suzanne Makes Sure Every Participant Is A Good Fit For The Group
Our Selection Process Is Not A Sales TechniqueAfter two decades of doing this work and leading groups, Suzanne knows the importance of a true Selection Process (not a sales technique disguised as a Selection Interview).
The difference between a well-selected group and simply allowing anyone in is profound: true transformation, lifelong friendships, and meaningful outcomes versus a program where people may not finish or may go AWOL when things get challenging.
In The Greater Purpose Approach Group, we select for the best fit, truly, on multiple levels, and create a group where No One Is Left Behind. We go there together.
You can read about the Greater Purpose Selection Process below.
The Selection Process
Note: When the program was last offered two years ago, we had 69 applications and invited 13 into the program. Our Selection Process is the real deal.
Apply
Previous participants have indicated that it takes between 30-45 minutes to fill out the application. Suzanne personally reviews each application. If your application indicates there may be a possible fit, you will be contacted to schedule a Selection Interview.
The Interview
During this 60-90 minute interview, you will be doing most of the talking. Suzanne will be interviewing you to determine if you meet the 13 minimum criteria and whether it makes sense to proceed to Step 3.
Initial Determinations
During this step, Suzanne will share what she anticipates you may experience in the work, the challenges and opportunities for growth she sees for you, and the commitments you would need to make to be a successful participant.
Questions, Answers, and Reflections
If there still appears to be a possible fit, at this point, it makes sense to take additional time to ask and answer any questions.
Suzanne will also discuss the commitments you would need to make to yourself (based on what's likely to surface for you during the work), the group, and the other group members. These are important commitments, and you will be asked to take some time to consider your ability to make and keep them.
You may also be given some homework as an additional clarity and assessment tool and to help you consider the commitments.
Invitation or Recommendations
After consideration, Suzanne will either invite you to participate or recommend other possible resources for you (if possible and/or appropriate).
During this meeting, if an invitation is made for you to participate, you will either accept or decline the invitation. If accepted, the group commitments will be agreed to, and you will create a strategy to keep those commitments even when it may be challenging to do so.
Apply by October 24, 2026.
Frequently Asked Questions
Who is this program for?
This program is for Chairs who are at a point in their lives where they feel called to give back, make a difference, and leave a lasting legacy while making a good living.
They feel that selling is out of alignment with who they are and how they want to operate.
They know that true transformation takes time and attention, and they are ready to do the deeper work of knowing, living, and leading their Greater Purpose.
Who is this program not for?
This program is NOT for Chairs currently undergoing the initial Vistage training. The material covered is very different, and doing both simultaneously would be confusing, at best.
This program is NOT for you if you are primarily motivated by money over meaning at this time in your life. Sometimes we need to be at that place, and that's okay. It simply means you are not a fit for this program at this time.
This program is not for you if you like to sell or want to learn another sales technique.
How do I know if it will work for me?
If you are a good fit for the program AND you do the work, it will work. It has worked for many who have come before you.
However, not everyone is a fit for the program. Not everyone should do this work in a group. Not everyone who may be a fit for the program is at the right time in their life to be able to go deep into the work.
This is exactly why Suzanne conducts a deliberate, thorough actual Selection Process with every potential participant. She is "Mama Bearish" about who gets in the program.
When does the program start, and how long does it last?
The Greater Purpose Approach Journey is a 12-month virtual program beginning in Fall 2026. The Kickoff Session will likely be in the first or second week of November. The dates will be announced shortly.
Each month, there are two learning sessions held on Mondays, plus two coaching sessions held on Fridays.
How much time would I need to commit to this?
If invited to participate, minimally, you will need to attend 6 hours of training per month plus 6 hours of group coaching. In addition, you will need implementation time.
During the Selection Process, Suzanne will identify the likely challenges and what she calls "GateKeeper" patterns you may encounter during the work.
At that time, she will be able to give you a better idea of the time commitment you would need to invest to be successful.
What is the financial investment?
If invited to participate, the total investment is $9,540, which includes an initial deposit of $1,590 plus ten monthly payments of $795.
If the tuition is paid in full within 30 days of the program start date, you would receive a pay-in-full credit of $1,000. So the pay-in-full amount would be $8,540.
From time to time, although rarely, additional opportunities for group or one-to-one coaching with Suzanne may become available. Those options carry an additional investment.
There's an important difference you're here to make.
You're the only one who can make the difference you are here to make. Be brave. It's time.
Apply by October 24, 2026.
Have questions before you apply? Use the contact form below and I'll answer personally.
Ask before you apply.
Most of your questions should be answered above. If you still have a question, use the form below. I look forward to hearing from you and answering you personally.
~ Suzanne